Why You Should Consider a Career in Digital Marketing
Digital marketing refers to the use of web-based, mobile, social and other technologies to promote products or services and drive sales (if you don’t know what digital marketing is, click here). An online job in digital marketing may not be the sexiest career option out there, but it does hold some unique advantages that are hard to ignore.
The field of digital marketing has grown dramatically over the past few years, especially with more and more brands embracing the internet as a way to connect with consumers. In addition to attracting potential customers, many companies are also using social media to create relationships with their existing ones and find out what their needs are in regards to their products and services. With so many digital marketing jobs available across the country, this industry shows no signs of slowing down any time soon, so it’s likely that there will be plenty of opportunities to pursue your career goals in the future as well.
There are some great jobs to be had in the digital marketing field, and there will be even more great jobs to be had in 2022. Here’s why you should consider digital marketing as a career path and how you can get started today!
Importance of Digital Marketing in 2022
In 2022, digital marketing will make up nearly 100% of all online advertising. That’s what marketing experts predict, anyway. Just last year digital ad spend was 70% of total media spend. This figure is only set to rise as more and more brands realize that they need to be investing in online marketing if they want to get their message out there and sell products/services. If you want to stay competitive then you should consider a career in digital marketing because it is now an absolute essential part of modern businesses. In fact, it’s predicted that within 10 years every business will have someone working full-time on their digital marketing strategies and campaigns…
The field will continue to grow
According to McKinsey, digital marketing services spending will increase from $88 billion in 2017 to $166 billion by 2022. That’s because as consumers move more of their lives online and social networks become an increasingly important part of our lives, digital marketing is becoming an integral part of almost every aspect of our existence. Without it, you can’t sell cars or get elected president. It even impacts your love life. According to one study by Adobe, 66 percent of all couples that meet online go on to marry; another survey found that 80 percent choose love at first sight over long-term compatibility when it comes to romance. We are connected 24/7/365 and so are our brands.
Companies are willing to pay more for digital marketing professionals
The BLS reports that employment for marketing managers will grow 9% from 2016 to 2022, compared to an average growth rate of 7% for all other occupations. If you want to take your career and earnings potential up a notch, there’s no better time than now to learn digital marketing skills. That’s especially true if you’re already working as a marketer but haven’t mastered digital tactics yet: Upgrading your abilities can set you apart from other marketers and boost your future job prospects.
Candidates with digital marketing knowledge are hard to find
This is great news for candidates who are looking to break into digital marketing. Some companies may be hesitant to hire you if you don’t have an official degree or certification yet, but your experience and willingness to learn can get you hired at these companies. For example, six-figure salaries aren’t unusual for many senior-level careers such as director of online sales or marketing program manager. Anecdotally, salaries seem on par with those working in similar fields like advertising; however, it’s difficult to compare since jobs are often labeled differently and there isn’t uniformity across employers.
Digital Marketing advantages
In case you’re wondering why businesses hire digital marketers, consider these facts: Businesses see an average of a 28% increase in conversion from using digital marketing, 94% of all internet users conduct some form of research online before making any purchases and 57% of consumers are more likely to buy from brands that provide information about their products and services digitally. In addition, 74% of small business owners say that digital marketing is at least somewhat important to them, with 49% saying it’s very important. A recent study by Pew Research Center found that as much as 86% of Americans get at least some news online. Therefore, businesses that want to succeed need to ensure they have an online presence so they can be visible to customers and attract new ones via digital channels.
Training is Compulsory
To become an expert digital marketer, you will have to be fluent in technical language. It’s best to start learning and practicing basic coding languages like HTML and CSS as soon as possible. At first, it might seem overwhelming but it’s okay if you don’t get it right away—it is something that gets easier with time. Once you are ready to make your first website, seek out some community colleges or technology workshops near you to take some courses and learn more about digital marketing.
A wide variety of roles are available
Learn about marketing managers, digital strategists, content specialists, creative designers and more. In fact, according to Investopedia , some of these positions may not even exist at all just a few years from now. As digital marketing continues to evolve rapidly, there’s also plenty of room for advancement: Currently only 38% of workers said they’re highly satisfied with their jobs. It’s likely that most people will want to stay put if they can move up within their organizations—but that may not be possible if your company doesn’t offer many opportunities for growth.
How can you get started?
If you’re interested in pursuing a career in digital marketing, take classes and earn certifications. But if you want to be paid for your knowledge and efforts, try an affiliate program. Affiliate programs work like other online advertising programs: Businesses provide you with banners or text links, which then lead to their site, and when someone clicks on those ads and buys something, they pay you a commission on that sale. It’s easy money—but like any kind of self-employment, it takes time to set up your business properly.
Digital marketing jobs are growing at an extraordinary rate. As businesses continue to expand their presence online, there is going to be an incredible demand for professionals who can help them reach consumers. While landing your first job as a digital marketer can be tough, when you look at how fast these jobs are growing and what salary they offer, it’s clear that careers in digital marketing are something that shouldn’t be overlooked. Best of all? It doesn’t take very long to build skills as a digital marketer, so whether you want to freelance or work full-time for one employer, there’s never been a better time to start learning how to become an expert in digital marketing and get your first job with these strategies.